Identifying, Entitling & Delivering Development-Ready Land to America's Homebuilders
TrendAmerica multiplies the value of land by obtaining subdivision approvals, then selling the entitled projects to homebuilders and distributing high profits to our stakeholders.
Everything starts with the "Dirt" — and we excel at sourcing and identifying real estate for housing
Secure the land
Get approval
Flip to homebuilder
We identify residential land or property with development potential and value-added upside in desirable California markets.
We secure land with an option/purchase agreement. We control it — not own it — reducing stakeholder risk and exposure.
We navigate City/County approval of a subdivision map, entitling the property, reducing homebuilder risk and increasing its value.
We flip the approved entitled land to a new homebuilder via double escrow, using their funds to pay the landowner.
Control of the real estate is the beginning & key to the deal, the process, and creating value from start to completion. TrendAmerica is in the business of controlling real estate, not owning it — reducing stakeholder risk & exposure while maintaining flexibility to re-negotiate if necessary.
Homebuilders don't prefer to pursue raw land — real estate that is not entitled and approved for development. That's where we come in. That's where we specialize. That's where we excel. With 50+ years of combined experience doing it, raw land and underperforming property is our niche.
We don't put a shovel in the ground — that's where the greatest risk lies. Instead, we create "Paper Lots" (approved subdivision maps) which are in high demand. The majority of risk in real estate development occurs when you put a shovel in the ground — we let the homebuilder take that risk, not us.
Years Combined Experience
Lots in Portfolio
Transaction Experience
Target Preferred Return
TrendAmerica is a regional residential land developer focused on identifying development properties in desirable areas of California, entitling land (thereby multiplying its value), selling the entitled projects to homebuilders, and distributing high profits to our stakeholders at an Annualized Preferred Return of 20%.
We specialize in single family and mixed-use detached and attached residential projects — houses, townhomes, condominiums, and residential with commercial — ranging from 5 to 500 lots and 1 to 100 acres.
Our Project Financial Analysis Proforma is exactly like theirs — same line items, cost figures, percentages and home prices. We possess exclusive and unparalleled knowledge of the homebuilder's numbers, giving us a distinct advantage when negotiating land acquisitions and sales to homebuilders.
California is the toughest state to entitle real estate — that's our opportunity! We never put a shovel in the ground because that's where the greatest risk lies. Instead, we obtain subdivision map approval and create Paper Lots, which are in high demand to homebuilders.
Our rigorous research and utilization of innovative technology allows us to provide landowners a competitive valuation for their land, and homebuilders a reasonable entitled land sales price, while negotiating the most favorable terms for our stakeholders.
We increase the value of raw land by subdividing it into multiple lots, escalating the property's monetary worth, the sales price to homebuilders, and profits to stakeholders. We do this by uniting all parties together in alignment to effectively execute our model.
To create strong relationships with landowners, city and county governments, homebuilders and stakeholders by creating and entitling real estate into residential and mixed-use subdivision maps (paper lots) in response to the housing shortage crisis in California.
By maximizing their property's potential through expert entitlement services and maintaining strong relationships throughout the process.
By delivering development-ready land in desirable and lucrative locations that allows them to focus on what they do best — building homes.
By providing a 20% annualized preferred return with full transparency, voting rights, and audit access on every project.
Transparency, excellence, productivity and success. We are successful when a project is completed and everyone wins — landowners, homebuilders, communities, and our stakeholders.
The Perfect Storm for Developers — And the Reason TrendAmerica Is in Demand
California Government Code Section 65589.5 states that California has accumulated an unmet housing backlog of nearly 2,000,000 units and must provide for at least 180,000 new units annually. During the last 10 years, housing production averaged fewer than 80,000 new homes each year.
Moreover, existing homeowners have little or no incentive to sell because they have a mortgage at 3% or less, resulting in severe slowing of existing home sales.
Homebuilders preserve cash to buy down interest rates for homebuyers — offering rates 2% lower than prevailing rates. By deferring the cost to carry and entitle land, they have cash available for these incentives. This is why they prefer to purchase entitled land from companies like TrendAmerica.
Unit Housing Backlog in California
New Units Needed Annually
Average Units Built Per Year
Year-Over-Year Home Value Growth
Transparency • Due Diligence • Expertise
We understand the importance of trust. Full stakeholder voting rights on expenses over $10,000. Complete audit access to bank accounts. We present reasonable agreements to property owners with clear expected timelines and welcome external review by attorneys.
Our rigorous research and innovative technology allows us to provide competitive valuations. Despite our wide geographic footprint, our data and technology paired with seasoned experts allows us to determine project practicality and pricing at a highly localized level.
50+ years combined experience with KB Home, K. Hovnanian, major land funds, and public planning departments. Real estate development is like solving a Rubik's cube — our team identifies issues, troubleshoots problems, and eliminates the unknowns.
Explore our portfolio of 17 subdivisions totaling 2,550+ lots across California's most supply-constrained markets including San Diego, Orange, Los Angeles, and Riverside counties.
We take pride in every plot of land we develop. Our unique approach ensures that each project receives custom tailored solutions, fostering vibrant, sustainable communities for families to flourish.
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Decades of experience in land acquisition, entitlements, public planning, and real estate finance
President
Former Vice President of Land Acquisitions & Entitlements for KB Home. Recruited by former U.S. Secretary of Housing Henry Cisneros to lead an infill land development joint venture. Subsequently became SVP of Land Acquisitions for K. Hovnanian Homes. Has sourced and transacted over $500 million in land acquisitions across California and Nevada.
Licensed CA/AZ Real Estate Broker • UC Riverside BA • JD Law Degree
See Full BioVice President
Real estate financial and investment professional with nearly a decade of experience working for institutional owner/operator groups including Hayden Properties, Presidium, and Balboa Real Estate Partners. Led projects totaling over $800 million in transaction volume and over 18,000 units managed. Expert in proforma evaluation, ROI/IRR analysis, and cash-flow tracking.
Arizona State BA Economics • SMU Cox School MS Finance
See Full BioVice President
Unique blend of public and private sector experience. Former Project Planner/Environmental Analyst for County of Orange, Director of Entitlements for KB Home, and Director of Development for Shapell Homes. Elected to Laguna Niguel City Council and served as Mayor. Board member of OC Fire Authority and Transportation Corridor Agencies.
Cal Poly Pomona BA Political Science • CSUF MPA Urban Planning
See Full BioJoin us in addressing California's 2 million unit housing shortage while earning attractive returns
$20,000 per project
Single Entity LLC with voting rights
Full audit access & expense approval over $10K
Interested in learning more about our investment opportunities or have land you'd like us to evaluate? We'd love to hear from you.
(949) 555-0123
Southern California